I’m a brand strategy and marketing campaign leader based in the Bay Area.

I firmly believe that brands are like sharks - if they’re not moving they’re dying.

So I focus on helping brands on those journeys to evolve in a way that brings people with them and connects them to the big cultural shifts that matter.

I’m particularly experienced in doing that in ways that prove the business-driving power of brand at pace in finance and tech.

I’m also the dog dad who never wanted a dog but now…well, look at him.

I’m at ric.nicholls@gmail.com if you want to chat all things brand strategy, or want to say hi to Arthur.